Next step

The number this exists for

Over the 28 days to 3 November 2026, organic search visitors spent 114 seconds on the page and then viewed 1.18 pages. They were reading. They were not bouncing out of boredom. They finished, looked for somewhere to go, and found a general news feed that had nothing to do with why they arrived.

Retention across the same window: 1,602 new users, 68 returning. Of the 1,790 sessions, only 148 started on the homepage. Almost every reader arrives on an article from search, on a phone, and leaves from that same article.

<div class="p234-nextstep">
  <p class="p234-nextstep__title">More on Canadian work permits</p>
  <ol>
    <li><a href="#">Who qualifies for the 2027 youth mobility pool</a></li>
    <li><a href="#">What the 36-country list changes for Nigerian applicants</a></li>
    <li><a href="#">Processing times, by stream, updated weekly</a></li>
  </ol>
</div>

The rule that makes it work

The list is matched to the reason the reader came, not to the site's own structure. The top clicked pages are visa and work-abroad articles and NGX corporate filings. A reader on a Canadian work permit story wants more Canadian work permit material. Handing them today's Nigerian politics is what produces 1.18 pages per session.

• Title it with the intent: "More on Canadian work permits", not "Related stories".
• Three to five links. A long list is a feed by another name.
• Prefer the durable page over the newer one. A guide that stays useful beats yesterday's update.
• Put it directly after the article body, before the footer and before any ad.

• Do not fall back to the general feed when there is no good match. Show fewer links, or none.
• Do not mix intents. Visa plus markets plus sport in one list is the feed again.
• Do not repeat a link the reader has already followed from this page.

Falling back

When topic matching finds nothing, widen one step at a time: same country, then same category, then stop. Three links on a visa page beat five that drift into unrelated news, and an empty module is better than a misleading one.

<div class="p234-nextstep">
  <p class="p234-nextstep__title">More on Singapore work passes</p>
  <ol>
    <li><a href="#">The nine countries eligible for the NTS work scheme</a></li>
    <li><a href="#">Salary thresholds by pass type, updated this month</a></li>
  </ol>
</div>

Accessibility

• Use an ordered list. The ranking is real, and a screen reader should announce the count.
• Let the title be a heading when the page outline allows it.